How To Get the Most Out of Your Analytics Platform

by Mansi
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Analytics are used for understanding how people interact with websites and digital content. This understanding can be used for a variety of reasons, such as to improve website design, improve customer engagement, increase sales, or understand how people use digital content. Most business owners have some form of analytics platform installed on their websites. But are you using these analytics to their full potential? In this article, we’ll show you how to get the most out of your analytics platform and make the most informed decisions for your business. Keep reading to learn more.


Assess the platform’s features.

An analytics platform is a software application that enables businesses to collect, store, process, and report on data collected from various sources within the company. The purpose of an analytics platform is to provide insights into customer behavior so that businesses can make data-driven decisions about how to improve their products and services. The most important features of an analytics platform include its ability to collect data from different sources, including web traffic, social media activity, and e-commerce transactions. Other features also include the ability to store the data in a central location and provide reports and dashboards that show how customers are interacting with the business’s products and services.


Understand your data.

The goal of understanding your data is to develop a clear understanding of how your business works and what you need to do to improve it. You can only make informed decisions about your business when you have accurate data. The first step in getting the most out of your analytics platform is to ensure that all your data is accurately captured and organized in a way that makes sense for your business. Once you have all your data collected, the next step is to examine it closely. This means taking the time to understand what each metric means and how it affects your business. You should also look for trends in your data so you can identify areas where you need to make changes. By taking the time to understand your data, you can make more informed decisions about how to improve your business.


Use filters to isolate specific data sets.

The main way to get the most out of your analytics platform is to use filters to isolate specific data sets. This means that you can specify certain criteria that will be used to determine which data is displayed. For example, you might want to see how many people visited your website from a specific country or city. By using filters, you can easily find this information without having to trawl through all of the data.


Identify goals to track progress.

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You will need to identify your goals and track progress toward them. Your goals might be to increase web traffic, convert more visitors into customers, or drive more engagement on your site. Whatever they are, make sure you track them regularly so you can see how you’re doing and make necessary adjustments. Additionally, if your business changes over time, it’s important to revisit your goals and make sure they still accurately reflect what you want to achieve.


Create custom reports.

Another way to use your analytics is by creating custom reports. Custom reports let you drill down into your data and focus on the information that’s important to you. To create a custom report, start by clicking on the “Create Report” button in the top right corner of your screen. This will open up a menu where you can select the type of report you want to create. Once you’ve selected the type of report, you can begin adding filters and dimensions to customize it for your needs. Filters allow you to narrow down your data based on specific criteria, while dimensions help you understand how different aspects of your data are related. For example, if you want to know how well your website is performing on desktop and mobile devices, you could create a custom report with filters for device type and page views. This would give you a breakdown of how many page views each device generated and what percentage of all page views they accounted for. You can also add graphs and charts to your reports to make them more visually appealing. And if you want to share your reports with others, simply click on the “Share” button at the top of the screen. This will generate a link that others can use to view your report online or download it as a PDF file. Altogether, it is important to get the most out of your analytics platform in order to make data-driven decisions. Overall, this can help improve your business outcomes

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